For this self-branding project, instead of having my name or initials as the brand mark. I wanted to do something different while keeping the same meaning. I decided to go with a minimalist design made of some simple strokes. In Vietnamese, my name means a canary bird. The canaries symbolize freedom, happiness, and overall harmony. Therefore, Canary Vision means my perspective, my way of seeing things harmoniously.
In addition, I designed an environment kit that includes one tote bag packaging, three reusable shopping bags, and three pins. These promotional pieces speak to who I am as a designer and what I truly care about. I can hand them out to my clients, family, friends, and prospective employers. They can use these reusable bags at the grocery stores; it not only helps reduce the use of plastic bags but also promotes my brand and attracts more clients.
