America’s childhood obesity epidemic is a product of multiple environmental changes that promote high-calorie, poor-quality dietary intake and minimal physical activity. The main goal of this campaign is to educate and raise awareness about childhood obesity. My target audience is parents. The campaign emphasizes the importance of home-cooked, family meals.
The campaign includes a print ad, a series of 4 ads for social media (Instagram), a guerrilla ad and web landing page.
